Branding and Brand Photography

So What is Branding and Brand Photography

Brand photography is the art of capturing images that represent a company or organization's identity. These images can be used in a variety of ways, including on websites, social media, and in marketing materials. Is it a personal brand? Then a good professional headshot is needed. Is it a location? A product? Then the proper picture should be taken. Branding and Brand Photography is not shooting an overexposed picture and picking your colors from Canva. There is a definetly a science and theory involved. Today’s blog is just the basics, we are going to be publishing more blogs about branding an blog photography.

Brand photography is important because it helps to create a visual identity for a company or organization. This visual identity can help to build trust, credibility, and recognition. Additionally, brand photography can help to tell a story about a company or organization and its values. Since you are trying to create visual indentity, there are many things to consider. Did you know that there is a whole theory of color science? What you the fonts that you use for your logo or website? Certain fonts will convey different messages about your brand.

There are many different styles for brand photography. Some photographers prefer to use natural light and candid shots, while others prefer to use more controlled lighting and posed shots. The best style of brand photography for a particular company or organization will depend on its specific needs and goals. I have an MBA with a concentrqation in marketing. Before your shoot, I like to meet with my clients either in person or via Zoom, to discuss your goals so your session will be geared towards that.

When choosing a photographer for brand photography, it is important to consider the photographer's experience, style, and ability to capture the desired look. It is also important to make sure that the photographer understands the company or organization's brand and what it is trying to achieve with its brand photography. That is why Capture Style is perfect for your brand shoot, not only do we get the perfect pictures for you, I work with  you to develop a strategy for you.

Brand photography can be a valuable investment for any company or organization. By creating a strong visual identity, brand photography can help to build trust, credibility, and recognition. Additionally, brand photography can help to tell a story about a company or organization and its values.